On episode 39 of the GrowthTLDR we talk to founder and CEO of LighteningAI, Colette Nataf about the effects of AI in marketing.

We cover:

- How Colette used her time working for successful B2B SaaS companies to validate her business idea.
- Why AI is better placed to help brands find the long-tail of their interest groups
- How Colette is building a low touch self-serve business model
- and much more...

Enjoy the episode!

On episode 39 of the GrowthTLDR we talk to founder and CEO of LighteningAI, Colette Nataf about the effects of AI in marketing. We cover: - How Colette used her time working for successful B2B SaaS companies to validate her business idea. - Why AI is better placed to help brands find the long-tail of their interest groups - How Colette is building a low touch self-serve business model - and much more... Enjoy the episode!

EP39: How AI Helps Brands Discover Their Audience

The GrowthTLDR podcast is a weekly interview series with both leaders and practitioners who have real knowledge to share on what it takes to grow a business. Unlike most podcasts, we don't just focus on tips and tricks. We get to know the real story behind their success. And we try to have fun while doing it. Sick and tired of the same old boring business chat? Then listen to an episode of the GrowthTLDR, you won't regret it. If you're interested in being on the show, e-mail kieran@growthtldr.com.

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EP39: How AI Helps Brands Discover Their Audience

EP39: How AI Helps Brands Discover Their Audience