We often don’t want to talk about it – but as creative business owners most of us would like to increase our profits through closing more sales. But how on earth do we do that without feeling grubby!?

 

My guest for episode 39 is Ian Genius and he believes improving your sales in your business is not about old school techniques and it’s not giving the hard sell. It’s about educating your clients so they make a better choice, getting tangible with numbers and not getting in our own way.

 

This episode is packed full of gems that you can take away and action in your business and ultimately will re frame what it means to sell.

 

Our conversation explores:

 

Focussing on the solution that solves your client’s problem

 

What having effective conversations in our business actually means

 

Working out the ROI of your services and using that information to secure more work

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You can connect with Ian on LinkedIn and through his website at www.iangenius.co.uk

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This episode is sponsored by The Creative Collective – the online networking group for creative businesses. You can sign up here for free! https://www.eventbrite.co.uk/e/the-creative-collective-tickets-299305188877