Ep4 - a special episode from Ambition North with Geoff Ramm http://www.geofframm.com and Phil Hesketh http://www.heskethtalking.com - Lee treats you to a second of Geoff Ramm's keynote at Ambition North business conference, then Lee, Phil Hesketh and Geoff Ramm dissect the talk and talk about what worked and why. They talk about making stories come alive, great content, the power of purpose, the pause, eyebrows, oh and they nearly get shot! Enjoy.