<p>In the increasingly impersonal world of B2B, how can you forge standout customer connections? In the latest episode of our Human Touch podcast, JPC MD Claire Ellis welcomes back ex Vodafone, BT and Ericsson B2B technology marketing specialist <a href='https://www.linkedin.com/in/lisa-daniels-55607718/'>Lisa Daniels</a> to discuss how to put the customer at the heart of your business with communications that resonate and spark sales. Tune in now…</p>

In the increasingly impersonal world of B2B, how can you forge standout customer connections? In the latest episode of our Human Touch podcast, JPC MD Claire Ellis welcomes back ex Vodafone, BT and Ericsson B2B technology marketing specialist Lisa Daniels to discuss how to put the customer at the heart of your business with communications that resonate and spark sales. Tune in now…

<p>In the increasingly impersonal world of B2B, how can you forge standout customer connections? In the latest episode of our Human Touch podcast, JPC MD Claire Ellis welcomes back ex Vodafone, BT and Ericsson B2B technology marketing specialist <a href="https://www.linkedin.com/in/lisa-daniels-55607718/" rel="noopener noreferrer">Lisa Daniels</a> to discuss how to put the customer at the heart of your business with communications that resonate and spark sales. Tune in now…</p>

Ep.4: Are complex digital boundaries dividing your people and customers?

If you want to help buyers to purchase from you, you must first appreciate the treacherous journey they have to go through in the buying process. To complete a purchase, B2B customers today need to complete a series of non-sequential steps, several of which happen at the same time and are led by different people. It’s more a maze than a straight path, and it’s completely undermined the traditional model of linear deal progression.

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Ep.4: Are complex digital boundaries dividing your people and customers?

Ep.4: Are complex digital boundaries dividing your people and customers?