The Flywheel - an Amazon Podcast

EP4: Bread & Butter PPC (Part 1)

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In this new episode of The Flywheel, Courtney and Tommaso take on the first audience request: Bread & Butter PPC. 

Topics: 

  • The origins of PPC advertising
  • Key Performance Metrics on Amazon
  • The layered structure of Amazon campaigns
  • The three families of keywords in the Amazon real estate.

    • Tune in next Wednesday for Part 2 to learn more about Budgets and Optimal Campaign Structures.

    Resources:

    • Sellics - AI Automation
    • The Sellics Benchmarker [Beta] 

      • Send Questions to [email protected]

      ...more
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