In this episode of OnPoint with Korem, I’ll be speaking to Lynne Schneider, an analyst with the market research firm, IDC. Lynne focuses her research specifically on the location intelligence market and speaks regularly with both companies utilizing the technology as well as vendors. We discuss the rise of data marketplaces, how providers of cloud-native technology are supporting geospatial data and the impact this is having on users of business intelligence solutions. I think you’ll find this a very informative discussion who takes an analytical and agnostic view of location intelligence market.