On this episode Brenda is joined by Jeanna André-Murdie, Global Sales Director for The Howes Group. Jeanna shares her strategy for negotiating concessions for her clients and adding value to their programs. Brenda and Jeanna also discuss important current trends in the meeting and conference industry and what he sees coming up in the future. ➡️ The Meeting Architect Podcast is proudly brought to you by <a href= "http://www.thehowesgroup.com" target="_blank" rel="noopener">The Howes Group</a>

On this episode Brenda is joined by Jeanna André-Murdie, Global Sales Director for The Howes Group. Jeanna shares her strategy for negotiating concessions for her clients and adding value to their programs. Brenda and Jeanna also discuss important current trends in the meeting and conference industry and what he sees coming up in the future. ➡️ The Meeting Architect Podcast is proudly brought to you by The Howes Group

On this episode Brenda is joined by Jeanna André-Murdie, Global Sales Director for The Howes Group. Jeanna shares her strategy for negotiating concessions for her clients and adding value to their programs. Brenda and Jeanna also discuss important current trends in the meeting and conference industry and what he sees coming up in the future. ➡️ The Meeting Architect Podcast is proudly brought to you by <a href="http://www.thehowesgroup.com" rel="noopener noreferrer">The Howes Group</a>

Ep.4 - Jeanna André-Murdie

The role of a meeting planner has evolved over the last decade.  There are reasons why it continues to make the Top Ten Most Stressful Job list each year: because it has a complex set of skills and responsibilities.  

This podcast is for those in the business events industry. Whether you are planning a meeting, conference, convention or corporate retreat, the base of each business event requires a strong foundation.  As a meeting architect, today's planner is required to be knowledgeable in an ever-evolving industry.  

Each week we will discuss the challenges, lessons learned, successes and how we build the very best experiences.

Topics Discussed:
How to find value when working with a venue
Breaking down the implications of contract clauses
How to determine the ROI on an event
Introducing you to individuals on both sides of the planning process

Business

Careers

The role of a meeting planner has evolved over the last decade. There are reasons why it continues to make the Top Ten Most Stressful Job list each year: because it has a complex set of skills and responsibilities. This podcast is for those in the business events industry. Whether you are planning a meeting, conference, convention or corporate retreat, the base of each business event requires a strong foundation. As a meeting architect, today's planner is required to be knowledgeable in an ever-evolving industry. Each week we will discuss the challenges, lessons learned, successes and how we build the very best experiences. Topics Discussed: How to find value when working with a venue Breaking down the implications of contract clauses How to determine the ROI on an event Introducing you to individuals on both sides of the planning process

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Ep.4 - Jeanna André-Murdie

Ep.4 - Jeanna André-Murdie