”Selling is actually a really good thing when it’s done authentically, and done from a place of caring about the person that you’re working with.” - Peter

 

If you were to ask an entrepreneur the worst possible thing you could call them, there’s a good chance the reply would be a “salesperson.” That term conjures up images of a sleazy car salesman trying to pawn lemons on unsuspecting shoppers, or that rude appliance salesman who takes your “no” so personally that he physically tries to keep you from leaving the store. That’s not you. I bet we can safely assume that you became an entrepreneur to impact the lives of others, to add value, not con or force people into giving you their money. How do we shift our mindset around sales, so that we can up our client conversion, and make a greater difference?

 

“I’m trying to give someone value for value, and I don’t want to do it unless the value I’m giving them is equal to or exceeds the value they’re giving me. And if you look at sales from that perspective, it doesn’t matter what you’re selling, you can do it authentically, and you can have a positive impact on the people you are working with.” - Peter

 

We’ve been conditioned from childhood that talking about money is taboo. It’s this mindset that can stand in the way when we’re asking someone to enroll in our service or program. There’s a good chance that the times you have been sold to authentically, you didn’t even register it, because it was someone who was helping you towards your goals. Instead of sales rendered, and cash for services, you remember that value was exchanged.

 

“The best thing you can do for transformation is to have the real conversation, even when it’s hard. That doesn’t mean push somebody into buying something. It means ask good questions to figure out what their plan is, and what they’re going to do if they don’t work with you.” - Peter

 

In this episode, we’ll talk step-by-step through the ideal sales scenario. You have the power to offer a transformative experience to people who are in need of your service. There are individuals out there who have exhausted their efforts trying to figure things out on their own. Twenty minutes of courage can change the life of your potential client, and the lives those clients will impact. Learn more in this week’s episode.

 

Some Topics we talk about in this episode:

 

• Introduction - 0:38
• Why Does Selling Have Such a Negative Connotation? - 7:46
• Shifting Your Language Around Sales - 11:02
• How to Overcome the Limiting Beliefs Around Sales - 13:25
• The Courage it Takes to Scale Transformation - 20:58
• Authentic Enrollment - 29:41
• Post-Sale Guilt - 36:58
• How to Get an Off-Track Client Re-Enrolled - 41:59
• Wrap-up and Takeaways - 52:13

 

How to get involved

• Join the conversation on our Facebook group, Scaling Transformation.

 

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