Real Estate UnRaked

Ep:4 – Scrolling, Showing & Small-Town Charm: Social Media, Open Houses, and Green Cove Springs


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If attention is the new currency, your scroll is the new storefront—and in 2025, how you show up online can make or break your real estate game. In this episode of Real Estate UnRaked, Eric Rakers from The Rakers Home Group at Herron Real Estate takes you behind the curtain of what’s working right now in real estate.

  • Segment One – Social Media That Sells (2025 Edition): Learn why authenticity, short-form video, and consistency are now the lifeblood of your business. We break down how AI-driven algorithms reward real engagement over polished perfection, and how to build a community—not just a following.
  • Segment Two – Inside the Dance of a Great Open House: We’re lifting the veil on how we at The Rakers Home Group run open houses that feel welcoming and genuine—plus what buyers should (and shouldn’t) expect when they walk through the door.
  • Segment Three – Spotlight on Green Cove Springs: Take a tour of one of Northeast Florida’s most charming small towns, where historic roots meet explosive growth. Find out why this hidden gem is quickly becoming a top destination before the boom hits.

Whether you’re an agent, a buyer, or just love real estate, this episode delivers fresh, practical insight—with no fluff.

Support the show

That’s it for this episode of Real Estate UnRaked, where we take the mystery—and sometimes the madness—out of today’s housing market.

If you enjoyed the show, follow and subscribe wherever you listen to podcasts—Spotify, Apple Podcasts, or YouTube—and don’t forget to leave us a review. Your feedback helps more people across Northeast Florida discover the truth behind real-estate headlines.

For more tips, insights, and community spotlights, connect with The Rakers Home Group on:
📱 Facebook & Instagram: @RakersHomeGroup

🌐 Website: rakershomegroup.com

Call us at: (904) 906-8381

Got a question, story, or topic you’d like us to cover next? Drop us a message—we’d love to feature your ideas in a future episode.

And remember… whether you’re buying, selling, or just exploring, get the Home Team Advantage with The Rakers Home Group.

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Real Estate UnRakedBy Eric Rakers