In this episode of Measured Impact, Neil sits down with Alan and James, the co-founders of the purpose-led craft beer brand Brewgooder. What started as a naive 100% profit-to-charity model driven by a half-baked pun has evolved into a sustainable, top-10 UK craft beer brand that champions clean water, food security, and global solidarity.

Alan and James get candid about the danger of relying solely on an impact message, the realities of scaling a values-driven business in a highly competitive market, and the mechanics behind their bold "Sun & Stone" collaboration with a Palestinian brewery. Tune in to learn how they are proving that doing good and brewing great beer are not mutually exclusive.

Connect with Brewgooder

• Website: brewgooder.com
• Social Media: @Brewgooder on Instagram and Facebook
• Alan: [email protected]
• James: [email protected]

Collaborators & Inspirations

• Taybeh Brewery: taybehbeer.com (Collaborator on the Sun & Stone Lager)
• Common Goal: common-goal.org (Soccer/football charity cited by Alan)
• Lush Cosmetics: lush.com (Cited by James for balancing premium products with impact)
• Brooklyn Brewery: brooklynbrewery.com (Introduced Brewgooder to the Fonio grain)

Get your sandwich:

• Bocca (Glasgow): A well-known sandwich shop located in the South Side of Glasgow
• Belfast Bap: A traditional crusty white bread roll native to Belfast