Mike Locke, a former member of Warner Music turned founder of Silverside agency, takes us on a journey from his beginnings at Warner Music to the establishment of his own successful sync agency. Mike discusses his initial pull towards the music industry and provides insights into how one can ascertain if a career in music is the right fit. He delves into the importance of recognizing a sustainable passion and leveraging innovation, drawing from his experiences at Warner to kickstart his agency. Mike also sheds light on the often overlooked aspects that music agents dislike when composers submit their work, offering valuable perspective for aspiring musicians. Moreover, the episode touches on the evolving landscape of the industry and its potential future directions.

Silverside Agency:

http://silversideco.com

Mike Locke (Linkedin)

https://www.linkedin.com/in/mike-locke-749bb54/