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EP.40: How Blockchain is Bringing Advertising Attribution to Mobile Apps - Charles Manning
The advertising industry is plagued by fraud and harmful data practices. Fortunately, blockchain entrepreneurs are quickly working on solutions that will help reduce some of these abuses. Charles Manning is the CEO of Kochava & XCHNG. In this episode, Charles talks about the intersection of blockchain and advertising and how the technology can be used to prevent problematic practices in the industry.
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By Disruptor DailyThe advertising industry is plagued by fraud and harmful data practices. Fortunately, blockchain entrepreneurs are quickly working on solutions that will help reduce some of these abuses. Charles Manning is the CEO of Kochava & XCHNG. In this episode, Charles talks about the intersection of blockchain and advertising and how the technology can be used to prevent problematic practices in the industry.