In this episode, I invited Jigar Mehta - founder of Honey Twigs, a company that is reshaping how we think and consume honey.

Honey has a lot of nutrients. Rich in anti-oxidants. Better for blood sugar. Helps in healing.

Honey is a segment which has not been disrupted for a VERY long time. The first thought that I get when I think about honey, is that it is a medicine. We're not really motivated to consume it daily.

With Honey Twigs - Jigar is on a mission to change that perception. They make aesthetic looking 'twigs' which are mess free, naturally sourced and make consuming honey a lot of fun!

I had a lot of fun talking to Jigar on this episode, and it was like a crash course into the business of honey. We spoke about:

(01:58) How did Jigar get a taste of entrepreneurship & the idea to enter the world of honey?

(06:52) The 0 to 1 journey of HoneyTwigs — creating innovative honey variants 

(14:42) Strategy to create mass market flavors for consumers

(18:42) Disrupting the way people consumed honey

(27:00) THE SHARK TANK EFFECT

(32:22) Competition from new players?

(34:13) Crystallisation = Pure Honey

(39:12) Mythbusters on Honey

(46:38) Key takeaways running HT

(48:12) RAPID FIRE Qs