Phil Knight's memoir "Shoe Dog” shares his incredible entrepreneurial journey that transformed a small business selling running shoes in Oregon into the global behemoth we know today as Nike. From his ultra risk-taking mentality to deep passion for shoes, Knight was able to create an entire new running market when casual runners were mocked before. He endlessly experimented with his cofounder Bowerman on new product designs, building a cult-like following amongst his customers and even driving word of mouth sales to his home doorstep. So, tighten your laces and embark on this inspiring journey with me as we dive into the lessons behind "Shoe Dog," revealing the highs and lows of the legendary entrepreneur Phil Knight!