The Jeep was originally developed in 1940 by American Bantam company. The US Army sought a lightweight, four-wheel drive reconnaissance vehicle; within 18 hours of the announcement, American Bantam developed the first prototype. Due to limited production capacity, the US Army brought in Willys-Overland and Ford Motor Company to team with American Bantam. By the end of the war over 637,000 Jeeps were built. After the war, Willys-Overland launched the CJ (Civilian Jeep) and the Jeep culture was born. Jeep is not just brand, it is a culture, that thrives globally. It embodies the values of adventure, resilience, independence and community. It is a true American Brand. 

#BardsFM_TheAmericanBrand

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