In this episode of The Epicenter, we’re joined by Som Puangladda, a seasoned fractional CMO and advocate for women in tech. Som breaks down the power of fractional leadership—combining high-impact strategy with flexibility—and shares how businesses can leverage it to build stronger alignment between marketing and sales.

Ronen and Som cover crucial topics like sales-led marketing, data visualization, and the need to focus on customer happiness beyond lead generation. Som also compares the US and Southeast Asia tech scenes, offering practical tips for navigating both ecosystems rooted in understanding key behavioral nuances. 

Som reflects on her journey as a woman in technology, offering advice on breaking barriers and creating impact. Whether you’re a marketer, founder, or tech enthusiast, this episode delivers fresh insights on leadership, alignment, and thriving in today’s AI-first landscape.