In this WealthWise episode, Roger and Richard pull back the curtain on the full behind the scenes process of rebranding the podcast, rebuilding the YouTube presence, and fixing the confusion between Roger’s marketing identity and his wealth building identity. They walk through how they found the original cover photo, how they chose the new WealthWise name, how they secured domains and YouTube handles, and why a dedicated YouTube channel is now essential for audience growth.

The conversation quickly widens into the real opportunity behind the show. They talk about why blue collar millionaires are the most overlooked wealth builders in the country, how HVAC and home services owners quietly outperform traditional white collar career paths, and why private equity is buying these companies as fast as boomers retire. Roger shares how his marketing clients are the same people who need real wealth guidance. Richard explains how private equity firms, investment banks, and corporate leaders are all targeting home services roll ups as the next major investment wave.

They discuss personal branding challenges, the effect of AI eating white collar work, why creators burn cash as fast as they make it, and why younger creators win through time and volume. Roger and Richard break down the strategy for growing the WealthWise audience, using Riverside clips, repurposing dozens of backlogged videos, running small ad experiments, and building a newsletter engine to compound distribution. They also cover guest strategy, production quality, camera and mic upgrades, and what it takes to get serious names onto the show.

It’s a transparent look at how the podcast evolves, how the brand aligns, and how WealthWise becomes the hub where entrepreneurship, blue collar growth, personal wealth planning, and modern media all intersect.

Educational only, not financial advice.