In his latest collection of real-life stories, Dave Trott provides lessons about problem-solving and creative thinking that can be applied in advertising, business, and the wider world.

With his trademark wit, wisdom, and critical eye, he shows how great problem solvers and creative thinkers are those who are not afraid to say 'I don't know'.

This passage is called: The Power of Niche

Order your copy of this great new book from your local bookstore or on Amazon.

Also, email your recommended passages to be read in future episodes to [email protected]