Summary

In this episode, Lucy Collins interviews Ross Exton, a video and multimedia producer with a focus on accessibility and visual storytelling. They explore what makes a good video, the impact of AI on video production, and how inclusive communication enhances engagement.

Sound Bites

• "Your job is to convince the audience, not me"
• "My hearing loss has made me a better communicator"
• "Trust is key in AI-generated content"

Takeaways

• Audience-Centric Content: Understand your audience to create engaging and trust-building content.
• Accessibility by Design: Integrate accessibility from the start to enhance clarity and reach..
• Authenticity and Human Touch: Emphasise genuine human stories to build trust.
• Iterative Creation: Frequent content creation builds skills and confidence.

Find out more about Ross here...

LinkedIn: https://www.linkedin.com/in/rossexton/

Watch and Learn Productions: Watch & Learn Productions