From handing out demo CDs on buses in the 90s to becoming an in-house producer for Apache Indian, Devinder J’s story is pure resilience. In this episode of The Raj Kaul Podcast, Devinder opens up about being rejected by record labels, the struggles of the UK Bhangra scene, and how persistence finally led him to producing reggae and Punjabi fusion hits alongside legends.

We dive into:

• His Wolverhampton roots & early inspirations from The Sahotas

• The struggles of breaking into the Asian music industry without support

• Why radio & UK stations failed a generation of British talent

• How Apache Indian changed everything for him

• The future of UK Bhangra, Splice culture, and whether today’s hits will last

If you care about UK music history, real stories of graft, and the future of Punjabi & reggae fusion, this is one episode you don’t want to miss.

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