Our next guest is Max Rothery, the VP of Community at Finimize. Previously, he lead Innovation and Transformation at the private bank SocGen which gave him a deep understanding of how the financial system works. In today’s episode, we are going to cover how to tell your community’s story, leveraging your user base for your events, metrics for success and much more.

Too Long; Didn’t Listen

• 1:47m- Finimize started off as a newsletter, not an app. They focused on building the community through useful content before they built the product which was extremely useful to make sure they were building to solve an actual need.
• 4:17m- Max shared that while they have lots of community activities events are where people really catch the bug to become a “Finimizer” aka part of their community. The real magic is walking into an event with 200 people who all share the same goal, Max says.
• 12:04m- When it comes to getting buy in to launch a new in person community program Max said you should take the example of companies like Startup Grind, CMX, Duolingo and TED and present it to your leadership as well as how it could affect the bottom line.