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EP42: Why Benjamin Seror wants to democratize data at SimilarWeb
On this episode of the GrowthTLDR we talk to Benjamin Seror, CPO at fast-growing SimilarWeb about:
- How marketing owns SimilarWeb's freemium funnel and is measured on the number of in-app meetings they generate.
- Why Benjamin thinks there is a constant struggle in freemium between the features that make up your freemium tier and those customers will pay for.
- And why the sales team at SimilarWeb view freemium as their biggest competitor.
Happy Growing!
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By Kieran Flanagan and Scott Tousley
5
3939 ratings
On this episode of the GrowthTLDR we talk to Benjamin Seror, CPO at fast-growing SimilarWeb about:
- How marketing owns SimilarWeb's freemium funnel and is measured on the number of in-app meetings they generate.
- Why Benjamin thinks there is a constant struggle in freemium between the features that make up your freemium tier and those customers will pay for.
- And why the sales team at SimilarWeb view freemium as their biggest competitor.
Happy Growing!