For the last decade, Tal Florentin has been one of the leading UX specialists in the Israeli market. Florentin is a published author, speaker, winner of the UX award (San Francisco), and founder of the Israeli UX certification program. After leading more than 180 UX design projects for fortunate - 100 companies - it became clear to him that audio is going to be bigger than video. Florentin founded Summurai – the world’s first branded audio CMS – with the promise to allow busy people to know more with less effort. Summurai allows companies to create branded audio channels, add branded audio content to their customer journeys and promote audio marketing.