In this episode, we separate signal from hype with Shoeb Syed, CEO and co-founder of Throughput. From “is blockchain a solution looking for a problem?” to the real-world moments it quietly powers, Shoeb lays out a simple litmus test for enterprise adoption: trust, ownership, and transparency - if your use case doesn’t need all three, you probably don’t need blockchain.

Shoeb’s path is anything but typical - mechanical engineering grad turned marketer who stumbled into ICO research, then exchanges, then founding Throughput, an infra layer that helps builders spin up the right chain with the right performance (think “AWS for blockchains”). Now based between Riyadh and Dubai, he offers a front-row view of MENA’s surging tech scene.

Key Takeaways:

•⁠ ⁠Where blockchain fits: financial services, gaming assets, real-estate/RWA, and supply-chain authenticity; where it doesn’t: gimmicks and token-for-resume schemes.

•⁠ ⁠Web3 in plain English: Web2 is renting; Web3 is owning your data, your assets, your history.

•⁠ ⁠AI + blockchain: AI can predict capacity needs and optimize consensus useful when TPS spikes.

•⁠ ⁠Adoption blocker: UX. When users don’t know they’re on-chain, Web3 wins.

•⁠ ⁠Pragmatic checklist: trust, ownership, transparency—pass all three before you build.