Each year, Bain & Company releases a comprehensive list of “insurgent brands,” defined primarily as high-growth independent, local consumer brands not owned by a multinational corporation. They compete head-on with the market’s largest incumbents or create new categories altogether. 

Indonesia is predicted to be the world’s fourth-largest economy by 2045. Estimates suggest its GDP per capita could reach a tipping point of US$7,500 by 2030. When combining all the market's key ingredients, we end up with an environment where disposable incomes are set to explode and fuel the growth of consumer sectors like wellness, luxury goods, cosmetics, beauty clinics, and more.

With us today to discuss is Melina Anlin, VP of Investment at AC Ventures, a former senior manager at Bain in Indonesia, and an expert on the rise of local insurgent brands.