In this SiGMA interview, Alex Jones, Co-Founder of Conduet, shares his journey into the iGaming industry and how the company evolved into an AI-driven operations partner. He discusses key shifts shaping the B2B iGaming landscape, including cost reduction, automation and the growing demand for 24/7 customer support. Alex also explores how operators are balancing innovation with compliance, and why AI adoption is accelerating despite budget constraints. With insights into outsourcing, AI-human collaboration, and future trends, this conversation highlights how technology is redefining operational efficiency and customer experience across the global iGaming sector.

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