Founded by John Nottingham and John Spirk in a carriage house in Cleveland in the 1970s, Nottingham Spirk is a product design firm known for its influence on cultural and household items such as the Swiffer sweeper vac and Little Tikes toys. We welcome second-generation innovator Bill Nottingham, a managing partner and vice president of growth at Nottingham Spirk, to share the Cleveland-based company’s story. Plus, we dive into the creative process as its team adapts and innovates with the ever-changing technological, engineering and manufacturing landscapes. Learn more about Nottingham Spirk here.