In this interview at SiGMA Africa, Henry Ross, Account Executive at Opti Move, explores the growing importance of data-driven CRM within rapidly expanding African iGaming markets. He discusses how operators are shifting towards intelligent customer engagement strategies to improve retention and lifetime value. The conversation delves into the role of AI in delivering personalised, multi-channel experiences for mobile-first players, alongside the operational challenges of scale, regulation, and localisation. Henry also addresses common misconceptions around AI, highlighting its true value in orchestration, decisioning, and player segmentation. The discussion concludes with insights into emerging technological trends shaping CRM innovation across the sector.

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