What was the BEST experience you've ever had with a company in your past? Our guest's job is to either match that experience or deliver an even more enjoyable one. 👇Recognized as one of the top Customer Experience leaders to watch in 2021, Hussein M. Dajani is a thriving expert in his field - currently driving transformation at Nissan Motor Co. for Africa, Middle East, India, and Turkey. 🔥In this thought-provoking conversation, Hussein reflects on the lessons he has learned from his 19-year-long career in marketing communications. He worked both in multinational agencies (J. Walter Thompson, Leo Burnett, and TBWA\) and on the client side (Fortune 500 companies - Virgin Mobile and Red Bull), across the Middle East and Africa region.Watch the full episode to learn:- How to turn CX into the ultimate marketing tool for your business- Why you should look outside your industry when benchmarking your success- Why embracing challenges is so important for personal & professional growth- Keys to leaving a lasting legacy.Enjoy! #TheChangeOfficerHost: Vuk ZlatarovGuest: Hussein M. DajaniProduction: Creitive (https://www.creitive.com) & Evans Media (https://evansmedia.net)Follow our guest:Linkedin: https://www.linkedin.com/in/hdajani/Twitter: https://twitter.com/hussdajaniInstagram: https://www.instagram.com/hussdajani/LISTEN TO THE PODCAST:SoundCloud - http://bit.ly/SC_TheChangeOfficerApple Podcast - http://bit.ly/Apple_TheChangeOfficerGoogle - http://bit.ly/Google_TheChangeOfficerSpotify - http://bit.ly/Spotify_TheChangeOfficerCONNECT WITH US:Website - https://www.thechangevlog.com/Instagram - https://www.instagram.com/thechangeof...LinkedIn - https://www.linkedin.com/company/the-...Facebook - https://web.facebook.com/TheChangeOff...Twitter - https://twitter.com/changeofficer_TIMESTAMPS:00:00 - Highlights00:34 - Intro02:09 - Enterprenurial side vs. corporate side03:12 - Hug Digital story05:37 - Regrouping the in Hug Digital10:19 - Putting Hug Digital on map11:35 - Transmission of passion and culture14:32 - Hype about Hug Digital16:45 - Exiting Hug Digital18:13 - New chapter of challenges20:53 - New environment in Nissan22:18 - Move on to customer experience challenge23:21 - What customer experience means for Nissan24:51 - Who is a customer?26:21 - What is CX for Hussein27:03 - Building CX in small vs big company28:36 - Addressing the problems30:32 - Mechanism of communication32:25 - Comparation of companies33:48 - Return of experience36:18 - Core of motivation and passion for challenges41:03 - Role of education in Hussein's life42:12 - Guarantee of education for success43:56 - Failure that set Hussein's later success45:15 - Why leaving the legacy is so important46:16 - Lessons that Hussein learned47:00 - Life and work principals50:38 - Hussein's reasons for being54:15 - A look on future generations55:55 - The tipping point of digital57:16 - Hussein's biggest fears59:23 - Outro