In this week's episode I'm looking at how brands and businesses harness their individual identities to drive sales and keep customers and clients coming back and asking, "why can't we do the same?". Plus, I'll give you a tip from F1 for helping to figure out exactly what your true identity really is and how you can use it to your advantage.

Enjoy and don't forget to check out my new partners, Car Gods Detailing. Links below.

Car Gods Detailing:

https://cargods.com/

Follow me on Twitter:

https://twitter.com/f1elvis

...and Insta:

https://instagram.com/f1elvis

Audio only version of Pitlane Life Lessons podcast:

https://podfollow.com/1552890037

Download our new SeedStream App for all your F1 news & content:

https://www.seedstream.org/

Buy my F1 book, The Mechanic, in all formats here:

https://amazon.co.uk/Mechanic-Secret-...

Thanks

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