Today on the Churn.fm, we have Yuval Keshtcher, the founder of UX Writing Hub.

In today's episode, we talked about the art and science of UX writing, and how it can be a game-changer when it comes to improving conversion, reducing churn and increasing revenue.

Yuval also shared how companies can use metaphors to maintain copywriting consistency, his step by step process in helping companies enhance their copy, and a real-life case study of a previous client of his.

Lastly, we also talked about how using shady tactics and dark patterns can damage your brand and customer retention, andy why copywriting is the first step of reducing churn.

As usual, I'm excited to hear what you think of this episode, and if you have any feedback, I would love to hear from you. You can email me directly on [email protected]. Don't forget to follow us on Twitter.

Churn FM is sponsored by Vitally, the all-in-one Customer Success Platform.