Welcome back to the Sprint to Profit Podcast for Amazon Sellers. In this episode, we are going to be speaking with a friend and member of ours who is an Amazon seller herself, Heather York. Today Heather shares her story of how she became a successful Amazon seller and how she went from living paycheck to paycheck, living in a small apartment to where she is now: earning $2.25 million every year off of her Amazon Business. She shares her lows, highs, lessons learned, and her advice for new sellers.
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Talking Points:
00:23 - Hello and Welcome
02:00 - Life before Amazon and how Heather started her Amazon business
07:54 - Growing pains and the beginning of the Amazon process
09:10 - What it’s like working with partners (specifically, her family)
12:42 - Heather’s personal hurdles and how she overcame them
19:00 - What Heather’s business looked like when the growth really started
23:00 - Removing barriers and constraints to build a business
29:14 - Heather’s unique skills which help with her success
34:00 - The thing that Heather changed for success
37:00 - Advice for new sellers
40:08 - How Heather’s business is doing now
48:39 - Resources that have helped Heather
50:44 - Conclusion
Resources/Links:
Money/Time Investment Tool: https://www.goteamreal.com/smartgoal
Our Website: https://www.goteamreal.com/
Real Amazon Seller Facebook Group: https://www.facebook.com/groups/AmazonSellerRoundTable/
Quotes:
13:05 - “We didn’t know what we were doing. Like we didn’t know what Amazon PPC was. I’m assuming that we were running PPC [in the beginning] but I can’t honestly tell you if we were. We didn’t know about listing optimization. There was just a lot we didn’t know.” - Heather York
14:14 - “Emily specifically was like, ‘Okay, what about this new product? This is something that we is really fun and it is something that we actually like.’” - Heather York
17:00 - “There was still so much we didn’t understand but there was also so much that we learned from failing with the first product.” - Heather York
20:45 - “Like Kirsty said, ‘You don’t know that you don’t know things.’ Not until you find out about them or you make a mistake and you have to learn from it.” - Heather York