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EP48: The Gamification Tactic that Increased Web Trials by 32% with Reyana Fayyaz @Box
We catch up with Reyanna Fayyaz who leads self-serve at Box. We talk to Reyana about her experience in building Box's self-serve model including:
- What parts of the customer experience for enterprise companies will be moved to touchless (no humans involved).
- How Box match user intent with the signup experience
- The gamification tactic that helped Box to increase conversions of their web trails by 32%.
Happy Growing
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By Kieran Flanagan and Scott Tousley
5
3939 ratings
We catch up with Reyanna Fayyaz who leads self-serve at Box. We talk to Reyana about her experience in building Box's self-serve model including:
- What parts of the customer experience for enterprise companies will be moved to touchless (no humans involved).
- How Box match user intent with the signup experience
- The gamification tactic that helped Box to increase conversions of their web trails by 32%.
Happy Growing