In many cases, dealerships operate like small businesses, with people wearing multiple hats and struggling to focus on priorities. Vice President of Field Operations for 22Squared Nick Holliday presents a full picture of how relationships, marketing and process should work together in dealerships to accomplish key goals.

Pulling from his more than a decade of experience in automotive consulting, advertising and more, Nick shares what dealerships should be focusing on to evolve their customer experiences. As personalization matters more and more to consumers, technology and processes will play a pivotal role in acknowledging their distinct preferences and buying habits.

In this episode, Nick gives his take on questions like:

When there’s no inventory, does process become more important, or do they feed each other?

Which of the newer players in the CRM and AI space are getting you excited?

Are dealers developing bad habits or shortcuts while the tide is high, and which habits could become problems in the future?

What’s the most important customer pain point that dealers should solve for?

If you have $1 to spend on advertising, where should you spend it?

How do you keep the person-to-person relationship going when a transaction goes completely digital?

For more about Nick, visit his LinkedIn profile.

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