Henrik Leerberg, VP of Global Marketing and CMO, Scanmarket at Unit4, shares his experiences and insights in this conversation. He discusses his background in engineering and his passion for diving. Henrik draws connections between diving and work, highlighting the importance of focus, calmness, and problem-solving. He also shares a personal failure in a startup and the lessons he learned from it. Henrik reflects on the transferable learnings from small to large companies and the value of agility. He recommends the book 'Crossing the Chasm' by Geoffrey Moore as a significant influence on his thinking. Henrik also shares his memorable meeting with Geoffrey Moore and the impact of influential people in his professional journey. In this conversation, Henrik Leerberg shares insights and experiences from his career in marketing and leadership. He discusses the influence of his parents on his values and interests, highlighting the importance of trust and empowerment in leadership. Henrik emphasizes the value of non-domain specific learning and the role of perspective in problem-solving. He also discusses the importance of failure as a learning opportunity and the need for trust in business relationships. Henrik shares his personal accomplishment of climbing a challenging mountain and relates it to the importance of trust in both personal and professional endeavors.

Takeaways

Chapters

00:00 Introduction and Dinner Guests

03:11 Henrik's Background and Diving

08:31 Connection Between Diving and Work

12:50 Henrik's Failure in a Startup

16:38 Transferable Learnings from Small to Large Companies

24:44 Early Adopters vs Early Majority

28:15 Meeting Geoffrey Moore

29:20 Impactful Person in Henrik's Journey

29:30 The Influence of Parents

32:23 The Value of Non-Domain Specific Learning

35:23 The Importance of Perspective

36:11 Empowering Others and Trust

38:12 The Role of Failure in Learning

39:49 The Shift from Engineering to Commercial

44:42 The Role of Technical Skills in Marketing

50:04 Personal Accomplishments and Learnings

55:08 The Importance of Trust in Business