We talk to Doug Kessler, co-founder of marketing agency Velocity Partners about how content marketing has changed over the past ten years.

In this jam-packed episode we cover:

- Why growth is so much easier when you focus on your ideal customer vs. everyone.
- A lesson in what makes content go viral
- How hiring made a significant impact on Velocity's success

Happy Growing!

We talk to Doug Kessler, co-founder of marketing agency Velocity Partners about how content marketing has changed over the past ten years. In this jam-packed episode we cover: - Why growth is so much easier when you focus on your ideal customer vs. everyone. - A lesson in what makes content go viral - How hiring made a significant impact on Velocity's success Happy Growing!

EP49: The Future of Content Marketing with Doug Kessler

The GrowthTLDR podcast is a weekly interview series with both leaders and practitioners who have real knowledge to share on what it takes to grow a business. Unlike most podcasts, we don't just focus on tips and tricks. We get to know the real story behind their success. And we try to have fun while doing it. Sick and tired of the same old boring business chat? Then listen to an episode of the GrowthTLDR, you won't regret it. If you're interested in being on the show, e-mail kieran@growthtldr.com.

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EP49: The Future of Content Marketing with Doug Kessler

EP49: The Future of Content Marketing with Doug Kessler