Eric Gorman is owner of Wily, an innovation strategy company that runs design sprints and strategy sprints for clients. In this episode we talk about brand failure to success.

A few highlights we talk about are: 

• An early brand failure: how the idea and intent was good, but the brand name didn’t match the conversation with clients and ultimately didn’t connect with them
• How a cartoon inspired Eric to create their existing brand name – that’s aligned with the services they provide
• How getting creative with your website url’s can add to customer engagement
• The importance of living your brand values
• Objective, outside feedback is critical – from the right people
• Painful moments are where you extract the most learning

You can learn more about Eric and Wily at wearewily.com

You can follow @wearewily on Facebook, Instagram and Twitter.

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This podcast is brought to you by Speer Creative Edge, a strategic branding business. https://speercreativeedge.com