The Flywheel - an Amazon Podcast

EP5: Bread & Butter PPC (Part 2)

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In this new episode of The Flywheel, Courtney and Tommaso continue the two episode series: Bread & Butter PPC.

Topics:

  • Campaign structure: How to group products together
  • Naming convention, why is it important?
  • Segmentation by campaign or ad groups: pros and cons 
  • Separating campaigns by keyword type or match type 

    • Resources:

    • Optimal Campaign Structure
    • Campaign Naming Convention 
    • Sellics - AI Automation
    • The Sellics Benchmarker [Beta]

      • Send Questions to [email protected]

      ...more
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      The Flywheel - an Amazon PodcastBy Sellics
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