In this episode, Liz talks to Paul Conroy, CTO at Square1, the UK’s leading Digital Transformation company. With a lifelong excitement for computing starting when he was a child, Paul has had a variety of roles over the course of his career like managing the UK's busiest cinema to becoming a product development leader at one of Ireland's top online brands. In our conversation, Paul shares his insights into how developers can best translate user feedback and behavior into effective software solutions.