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Ep#5: Flipkart’s new identity — Dark-store AWS vs. quick-commerce Mcdonald’s
The two teams that made it to the top 10 of The Ken’s case competition for their billion dollar strategies for Flipkart Minutes could not have been more different. They have both played to Flipkart’s strengths, but in radically different ways.
Team Illuminaire from IIM Lucknow decided to flip the script completely. The team’s logic is simple. Flipkart Minutes is just too late to the game. So there’s no point for it to even try beating everyone else at rapid delivery. Instead they want every other platform to be dependent on them for what is essentially the lifeblood of quick commerce – dark stores. This team wants Flipkart Minutes to be the AWS of dark stores.
They are up against Kenspiracy Theorists from XLRI. This team, too, believes that Flipkart Minutes is late to the game. But their solution is amping up the aggression by burning the full 1 billion dollars over 12 months.
Which team will win?
One Billion in Ten Minutes is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.
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By The KenThe two teams that made it to the top 10 of The Ken’s case competition for their billion dollar strategies for Flipkart Minutes could not have been more different. They have both played to Flipkart’s strengths, but in radically different ways.
Team Illuminaire from IIM Lucknow decided to flip the script completely. The team’s logic is simple. Flipkart Minutes is just too late to the game. So there’s no point for it to even try beating everyone else at rapid delivery. Instead they want every other platform to be dependent on them for what is essentially the lifeblood of quick commerce – dark stores. This team wants Flipkart Minutes to be the AWS of dark stores.
They are up against Kenspiracy Theorists from XLRI. This team, too, believes that Flipkart Minutes is late to the game. But their solution is amping up the aggression by burning the full 1 billion dollars over 12 months.
Which team will win?
One Billion in Ten Minutes is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.