This week’s interview is with Gaetano DiNardi, the Director of Demand Generation at Nextiva – a tech company that was recently voted in the top 100 companies to work for by Glassdoor.

Gaetano had an unorthodox route into marketing, starting out as a musician and music producer before transitioning into roles as an SEO Manager at Pipedrive, VP of Marketing at Sales Hacker, and Growth Marketing at Outreach.

In this interview we discuss demand gen without the big budget. How you need a marketing flywheel of content, distribution, and promotion all executed through strategic, free channels. We also dive into what metrics to analyse to make sure your leads are high quality, and there’s much more marketing insight dotted around in the conversation.