“All that innovation is, is creating new value - specifically, creating longer-lasting assets of value. So, rather than solving one person’s problem, creating a tool that can solve a thousand people’s problems.”

 

2019 is upon us, and Tony and Peter are ready to help listeners start the year off right with a discussion of innovation - specifically, why innovation is absolutely crucial for those who don’t want to find their business swept away by competition.

 

First up, the temptation to listen to less-than-experts who lean on scarcity plays to build their audience. No doubt, the last quarter of 2018 has been rocky, and this leaves the future of the economy uncertain for a lot of people. Everyone wonders when the crash will be, but this week the guys want to talk about the massive shift being visited upon coaches and consultants at the present moment. This is the shift away from the information age, towards the “transformation economy.” If you’re not doing transformational work, you’ll quickly be left behind.

 

Peter also touches on his and Tony’s experience innovating and the anxiety of being on the cutting edge, as well as how to settle it.

 

Also discussed is the true nature of innovation (and how accessible it can be - spoiler alert: you’ve been doing it all along), and the fact that the key to real information and transformation lies in continuing to get feedback from the people you serve.

 

“People think innovation is this magical thing that happens deep in the design studio of Apple, and that couldn’t be further from the truth. Some of the most impactful innovations are just ordinary people realizing that they’ve solved the problem and then helping other people solve that problem in a way that’s easy and impactful for their lives.”

 

It turns out that even pasta was created on several continents at once, so there is indeed a shelf-life on innovation. You should not be competing with others, you should be competing with yourself.

 

Tony and Peter also confront the complacency that can find its way into the struggle to innovate, and focusing on ads and technology rather than transformational service and making sure you’re getting results for your customers (which leads to priceless word-of-mouth).

 

“You need to celebrate those wins. You need to celebrate the meaningful impact that you and your company are making by continually innovating.”

 

Transformational work also increases the value of your business, as it opens up your options for pricing and skyrockets your client value. The guys even open up a sneak peek about the 5 steps they go through with each client:

1. Identify waste in your business - Never let success blind you to what other things may not be working. Balance is key.
2. Creating assets to reduce waste - Once the waste has been identified, you need to create a lasting asset that will outlive you. This is something digestible that will move your client forward without even involving you. That way you can work on guiding your clients after they’ve implemented the asset.
3. Listen to the client problems - Constantly improve the assets based on client feedback. This allows you to laser-focus on what really needs work.
4. Go deeper and more specific - Craft the tools that solve the real issues your clients are having. Solve problems at an ever-higher level.
5. Rinse and repeat - Don’t repeat the same value, mind you. Repeat the process of innovating to create more value and real transformations.

 

These are the steps Tony and Peter follow to stay absolutely uncatchable and serving their people at the highest level possible. This is a big topic, so the guys will be back with a second episode on leadership and preeminence. Stay connected to get more high-value insight!

 

Some Topics we talk about in this episode:

 

• Introduction - 0:00
• Looking Ahead to 2019 - 1:15
• Beware of Bad Advice - 2:33
• The Transformation Economy - 3:45
• Innovation and Value - 5:50
• Your Stuff Will Get Stolen - 8:45
• Results, Not Marketing - 13:00
• 5 Steps for Client Value - 15:35
• Teasers for Next Time - 25:00
• Wrap-up and Takeaways - 30:00

 

How to get involved

• Join us in the official Scaling Transformation Facebook Group

 

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