I've long followed the growth of Buzzsumo and have personally known James for a couple of years and am thrilled to have him on the podcast. 

James is the co-founder of Buzzsumo, and for those that are not familiar with Buzzsumo and work in digital marketing, that's probably the first order of the day - go and check out a free-trial.

James has built Buzzsumo from launching the concept in 2013, to serving over 3,000 paying customers and then selling the business to Brandwatch, all in the space of 5 years. 

How have they achieved that? 

Content Marketing

It's not been about churning out content, but having a true understanding of what content works and why - going deep when others choose to go wide. It's a strategy they retain to this day. 

This is a must-listen for those with an interest in content marketing and scaling organic marketing channels.