John Lacroix is an Ultra runner and the owner of the Human Potential Running Series. The company was founded in 2014 and unlike most other running races, they do not provide preferential treatment for top finishers, nor do they present age group awards or cash prizes. The focus is on individual discovery, rather than on determining winners and losers. This unique approach comes from Johns deep belief that people are capable of more than they are aware, and he thrives on providing the opportunity for them to discover just how much they can do!

Johns success with this unique approach is a strong example for entrepreneurs, as things really took off when he refocused the business on providing an experience that was very different than his competitors.