In this episode Wendy shares advice on messaging and how to attract the right customers for your business.

You will also learn about:

• Why you shouldn't try to sell to everyone
• The importance of understanding your ideal customer
• How to differentiate between features and benefits
• Understanding what people want versus what they need
• The most game-changing mind switch you can implement to increase sales

Get in touch: Sarah Burgess - Little Black Books Wendy Tibbotts - Zigzag Marketing Growth Curves Instagram - @growthcurvespodcast