In this conversation, Ross discusses his career journey in
the ad technology world, all the way to his current position at STV. He highlights the evolution of technology in the industry, particularly in the areas of CTV and OTT. Ross explains the opportunities and challenges in CTV, including targeted advertising and data privacy. He also shares insights into
the vendor selection process and factors for successful integration. Ross provides valuable career advice, emphasizing the importance of staying up to date with industry trends.