In Episode 5 we offer our takeaways and thoughts from Rusty Monkey's hashtag#TheBigHuddle event that was held on Thursday, 9th May 2024 in Nottingham.

The key theme of the day was around making personalisation pay in eCommerce, but there was also plenty of content on brand, omnichannel, customer journey and much more besides.

Watch on to pick up some gems from:

Jonathan Maddams of Footprint Digital on Cookies and leveraging data for personalisation

Alex Defusto of BigCommerce with some excellent examples of how brands are delivering engaging and conversion popping experiences.

Matt Burton of Rusty Monkey on Minimum Viable Audience - so much more entertaining and valuable than I've just made that sound

Chris Goor, also of Rusty Monkey on customer journeys and how not to do them

Luwana Bryan of Tony's Chocolonely on how they've put their mission at the heart of growing their brand

Vicky D. of Dring Digital on strategies for success with personalisation in eCommerce.

Thank you to Emma Ford and Russell Brockett for making everyone feel amazingly welcome. It was an awesome event and I'm looking forward to next year!

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