Are you a non-technical founder and lack a CTO or developer on your team? How do you go about creating an app, website, or a SaaS solution? Tune in to hear Paul share his software development experience as a fellow non-technical founder in his ventures KUUCALL and WooSender. Paul discusses the design and development roadmap, hiring vs. outsourcing development, the need for a CTO, best practices when working with a development agency, and common software development mistakes.

About Paul Lean

Paul is a Google Adwords PPC expert who helps service-based businesses and info product businesses acquire more customers using proven & tested strategies.

About WooSender

WooSender helps you start, converse, and book more appointments on autopilot for your business through SMS, Email, Live Chat, Phone Calls, and much more! We are a fast-growing SaaS company founded by 2 marketing experts to combine business sales and communication into a single unified platform. Our sales, communication & automation platform empowers SMEs to launch communication campaigns, automate, increase conversation, and get more sales using AI in a way that nobody else does today.