Many companies struggle to use contact forms effectively. They may see low numbers of form fills, or they may lose prospects after a form submission. Several factors can cause this problem:

• The form takes too long to fill out (over seven fields to complete).

• The instructions are missing or confusing.

• The form lacks a complete feedback loop (form errors don’t trigger an alert, the form lacks a progress bar, or the form fails to display a thank you message or send an order confirmation email).