Measured Impact

Ep5. The ROI of Radical Transparency with Peter Dering


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How do you build a $100M+ global brand without a single outside investor? In this episode, Neil sits down with Peter Dering, the founder and CEO of Peak Design and co-founder of The Change Climate Project. Peter’s journey began in a construction trailer, driven by a personal frustration with camera gear and a deep-seated hatred for bureaucracy. Today, Peak Design is a celebrated B Corp known for its fanatical customer base and its radical commitment to the planet and its employees.


Connect with Peak Design:

  • Peak Design: peakdesign.com
  • Instagram: @peakdesign
  • The Change Climate Project: changeclimate.org (Formerly Climate Neutral)
  • Newsletter: The Change Climate Project Newsletter (Written by Austin Whitman)
  • The Climate Label: theclimatelabel.org
  • Kickstarter: Peak Design’s 16th Campaign (Weekender Duffel)

Peter's recs:

  • Podcast: The Ezra Klein Show
  • Podcast: Acquired
  • Brand: Rivian (RJ Scaringe)
  • Brand: Thule

Get your sandwich:

  • Sandy’s (Haight Street): sandyssf.comGo for the Muffaletta, stay for the My Morning Jacket stories
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Measured ImpactBy Neil Callanan